The intangibility of a certain asset, the fact of it being immaterial, not having substance, is not a condition for it not possessing value.
A patent can be valued, traded, licensed.
A trademark, while an intangible asset, also has the capacity to generate wealth and can be valued and traded.
Trademarks and patens are valuable assets and ofter the base for a sustainable business.
Complying with the norm NCRF 6 and ISO 10668:2010, we have developed a method that collects inputs and delivers relevant outputs, according to the methodology used in the specific matter.
On the subject of Trademark valuation its intrinsic value represents the brand value before the market, according to two different types of valuation: valuation "Value Plus" based on a bidimensional model that integrates two measuring standards: financial and legal on an IP basis. More thorough, the valuation model "Value Premium" analyses the same two metrics but also on an additional one: the brand strenght.